Time Is Not Just Ticking—It’s Telling a Story By Égard Watch Company
There’s a moment that stays with me. A quiet moment—nothing dramatic, no fireworks. Just me and my father, sitting together. And for some reason, I looked at him and felt a sudden, overwhelming fear: one day, he won’t be here. One day, the time we share will run out.
That fear didn’t break me. It gave me purpose.
It was in that moment Égard was born—not from a business plan or a marketing idea, but from the raw, human need to hold on to time, to honor the moments that matter, and to create something tangible that could mark them.
Watches do that. They don’t just measure time—they carry it.
When I started Égard, it wasn’t just about building a watch—it was about building a vessel. A way to capture moments with my father that I could carry with me, even when he was gone. A watch that had been with us through the conversations, the travels, the silences, and the laughter. One day, I could pass it on. And it would still tick—with all of our memories etched into it.
That’s the true power of a watch.
It’s why at Égard, we talk about "Defining Moments"—because we believe life isn’t just about time passing, it’s about what you do with it. The people you love. The promises you keep. The courage to be present.
We live in a world where it's easy to let the days blur together. To be distracted. To scroll instead of connect. But time doesn’t wait for us to be ready. It moves. And watches remind us of that. They pull us back into the present. Into presence.
This is why we do what we do.
We don’t make mass-produced watches that chase trends. We make pieces of art you can wear. We design custom cases—not because it’s easy, but because your moments deserve something unique. We’ve revolutionized sapphire crystals, creating shapes and facets that haven’t been done before. We use unconventional movements, because the heartbeat of your timepiece should be as individual as your story.
Every Égard watch is designed to be a legacy. Something worthy of being passed from father to son, from mother to daughter. Not just because it tells time—but because it tells a life.
So whether you're buying your first Égard watch or gifting one to someone you love, know this: you're not just holding a watch.
- You're holding a reminder.
- A commitment.
- A moment that matters.
- Make it count.